Types of Network Marketing and How to Leverage Them for Your Business.
Network marketing can be confusing if you do not know the models or types you can leverage for your business. Each type has its uniqueness and strength that could give your business the boost it needs.
There are majorly three types of network marketing:
1. The Single-Tier Network Marketing
2. The Two-Tier Network Marketing
3. The Multi-Level Network Marketing
Single-Tier Network Marketing
This is a model that does not involve the recruitment of sales people to join anyone down the network marketing pyramid.
With affiliate marketing programs such as the pay-per-click (PPC) or pay-per-lead(PPL) affiliate programs, you can get affiliates (who are partners with your business) to drive traffic to your websites using affiliate links.
With the right sales funnel, website visitors can be converted to sales leads and paying customers who can increase your business revenue and contribute to your overall business growth.
Affiliates can also make business sales when anyone buys products and services from their affiliate links. This directly impacts your business but they are paid a commission.
Two-Tier Network Marketing
This has the single-tier network marketing within it but with a little extra to go with it.
Apart from affiliates earning a commission through their affiliate links that drive traffic to your website, they can recruit new affiliates into your business.
When they do this, they get to earn a commission from the sales and activities of the new affiliates. This translates to a double income stream for the old affiliate, a new income stream for the new affiliate and more income streams for your business.
Multi-Level Network Marketing
With this type of network marketing, affiliates and those recruited by these affiliates can earn as far as five-tiers down the network marketing pyramid. This model allows affiliates to create groups of other affiliates and this pattern continues.
Affiliates can move up the pyramid and earn more based on their hard work and the efforts put into making sales and recruiting others who make sales.
Even though the benefit of multi-level network marketing is enormous for your business, affiliates might need training and incentives to make more sales. It is worth it if it will bring more gains.
The stage of your business will determine the type of network marketing you can leverage. As a small business, you can start by giving the one-tier networking marketing a shot. As your business grows, do not hesitate to take the leap and tryout other network marketing models.
No matter the model you choose, remember that a strong marketing team and a well-defined business structure is crucial to benefiting from the different types of network marketing.
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